 | Learn About the Customer Journey to Online Purchase
Savvy marketers understand that you don't always seal the deal with a single message, image, or advertisement. The customer journey is more complex — and the better you understand that journey, the better you're able to measure your marketing channels, attribute value, and improve your campaigns.
Drawing on Ecommerce and Multi-Channel Funnel data from 36,000 GA clients that authorized sharing, we created an interactive tool that illustrates the path... |
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